1) The concept of theoretical interference is the negative transfer from one language to another language. The technique of data analysis used interpretation and interaction of FGD, intralingual and extralingual. The data came out from the understanding of theoretical concept of experts of sociolinguistic, the lexicon of English text promotion (leaflets and brochures). The data collection techniques used the scrutinize and note, as well as the interaction of the FGD. 2) Described English lexicon interference to Indonesian language in on sales promotional. 1) Described the interference theoretical concepts. In this study, there were two objectives achieved. Furthermore, the base of lexicon promotional text is the result of the selection that is apparently more strategic related to the marketing aspects in particular and economy in general. Even in the Indonesian language learning any such events can be encountered. NANA SYAODIH SUKMADINATA Tahun: Cet-8, 2012 Dimensi: HVS 60 GR, 16 X 24 cm, 336 Hlm ISBN: 979-692-486-2 Harga: Rp 68. On the other side, it is colouring the communication of marketing in general, and promotion in particular, espsecially the interference of English as an international language into the Indonesian language that is used as the instruction language in the sales promotion field. Along with the development of science, technology and art, the interference events is theoretically, grammatical, and sociolinguistic, still as an element of error in speaking, or a negative transfer.
Interference in the study of sociolinguistics is one of the linguistic phenomenons that have the potential to lead to the integration process. 13Nina Sukmadinata, Metode Penelitian Pendidikan, Bandung: Rosda, 2005, 61. Procedia –Social and Bihavioral Sciences 149 (2014), P.719. meskipun secara umum muatan buku teks resmi menekankan keadilan gender. Aspect of Symbolic Communications in Online Advertising. Sosiolinguistik: Memahami Bahasa dalam Konteks Masyarakat dan Kebudayaan. Pearson Education, Asia, Jakarta: PT Prenhallindo. Widodo dari buku Rethingking Marketing Interpris in Asia. Kotler, Philip, Kertajaya, Hermawan, Huan Hooi Den, dan Liu Sandra, 2003.Rethinking Market ing Sustainable Marketing Enterprise di Asia. An Encyclopedic Dictionary of Language and Languages. International Journal of Bilingual education and Bilingualism. The Effect Sociolinguixtics Factors and English Language Proficiency on The Development of French as Third Language.
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